The story of FMCG in Belgium has remained relatively unchanged during the past few years: growth has continually declined due to ongoing pressure on price and promotions, price gaps with neighboring countries and a consistent demand from Belgian consumers on getting a good deal.
With food e-commerce sales up more than 30% in the Netherlands last year, it seems that the much anticipated acceleration of the food e-commerce market is finally here. With EUR1.4 billion in the till last year, we project that the e-commerce grocery market will reach EUR1.8 billion this year.
Amazon remains the leader in online fast moving consumer goods (FMCG), continuing to outpace the competition in share of sales and buyers. Yet, its share growth has slowed.
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact...
There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don’t be overwhelmed: It’s not too late to join the conversation with your beauty consumers—they’re listening, and they’re more than happy to connect directly with you to provide...
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.