Over the last year, small brands accounted for 25.8% of the market but contributed 33.8% of growth. And this is presenting big sales opportunities for Canadian FMCG.
Tofu, tempeh, quinoa and edamame, may sound like nonsensical words to some, but to others, these high protein, non-meat and dairy alternatives have become shopping basket staples.
As retail shopping continues to evolve, the disruption of traditional retail business models is paving the way for warehouse club stores to thrive in Canada. Warehouse club shopping trips totalled more than 110 million in 2018, with the average household spend reaching $1,565.
Given the newness of the legalization of cannabis, and as companies ponder the decision, there are some notable stats they should consider about the budding opportunity.
As choice increases, loyalty has a tendency to decrease, with shoppers in Canada placing more emphasis on value. With online shopping and browsing gaining momentum, shoppers have access to more information, and Canadians continue to seek value.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
With nearly 40% of Canada’s population residing in Ontario, it’s no surprise that it remains a key market for fast-moving consumer goods retailers and manufacturers.
In 2018, Canadian consumers made fewer trips to the grocery store (-2%) on average but spent more overall (+3%). While that is good news for retailers and manufacturers, not all provinces are created equal.
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.