Insights

Augmented Retail: The New Consumer Reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.

Understanding Consumer Loyalty in Canada

As choice increases, loyalty has a tendency to decrease, with shoppers in Canada placing more emphasis on value. With online shopping and browsing gaining momentum, shoppers have access to more information, and Canadians continue to seek value.