Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...
Webinar: Hit the Right Notes for Your Customers
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Changing Times, Changing Needs: How Retailers & Manufacturers Can Pivot In A Pandemic
With Canadians resigned to new living conditions amid the novel coronavirus (COVID-19) pandemic, many expect the impact to last for quite some time. An extended period of lockdown policies means the exorbitant rise of in-home cooking will continue to greatly affect shopping baskets. In the months...
Bake It Till You Make It: Baking Becomes A Popular Canadian Pastime During The Covid-19 Pandemic
Amid government-mandated social distancing and shelter-in-place policies across Canada, baking has become a popular pastime for consumers looking for an alternative to streaming video programs or playing video games.
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
Pantries Padded With Produce as North Americans Prepare for the COVID-19 Long Haul
Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we’ve seen this year will likely continue for the foreseeable...
COVID-19 Intelligence Roundup
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Asian Consumers Are Rethinking How They Eat Post COVID-19
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
In-Store Tech May Boost the Brick-and-Mortar Retail Resurgence
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.