Understanding Online’s Reach Potential: A Facebook Case Study
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...
May 2013: Top Web Brands and Home and Garden Websites
If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than one in three Americans used the Web to visit home and garden websites in May. Looking forward to summer parties and backyard barbeques led 73 million Americans...
The Reviews Are In: Yelp Users are Four-Star Consumers
While your phone book might be collecting dust, consumers still have a need for the type of information it contains. But in today’s digital world, they’re more inclined to look for it on the Web. According to a study conducted by Nielsen, a whopping 85 percent of consumers find local business...
Newswire | March 2013: Top Education & Career Sites and U.S. Web Brands | Nielsen
Nielsen Top 10 Education and Top 10 Careers Web Brands by Unique Audience.
Newswire | How Subscription-Based Streaming Services are Making Waves | Nielsen
Nielsen Advertising and Audiences report, - online video subscription services have made waves and viewers want entertainment options.
Newswire | Online Evolution: 2013 Marks the Year of Brand Advertising | Nielsen
2013 marks a shift in online advertising continuing focus on brand advertising according to the 2013 Online Advertising Performance Outlook by Vizu and the CMO Council.
Comparing Resonance for Native and Pre-Roll Video Ads with Real-Time Metrics
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
New Study Confirms Correlation Between Twitter and TV Ratings
U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...
Newswire | Digital Influence: How the Internet Affects New Product Purchase Decisions | Nielsen
Digital Influence: How the Internet Affects New Product Purchase Decisions
Newswire | Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.