Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101.
Consumer confidence rose in Canada for the second quarter in a row in 2016, bolstered by immediate spending intentions and greater optimism about employment.
Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer.
31% of Canadians say they plan to spend between $250 and $500 this year, followed by 24% who plan to spend $100 and $250, and 21% who plan to splurge on their friends and family by spending between $500 and $1,000.
While the third quarter of 2016 saw considerable economic diversity across the markets measured by Nielsen’s Global Survey, consumer confidence in the U.S. remained on solid footing with a score of 106, despite a decline of seven points from the second quarter.
Third-quarter 2016 global consumer confidence remained stable at 99, up one point from the second quarter and unchanged from third-quarter 2015. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world.
Third-quarter global consumer confidence increased one point from the second quarter to 99. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world.
While paying bills, checking account balances and transferring funds from a mobile device may be convenient and easy, security is an ever-increasing consideration—and a critical barrier to success.
Though mobile shopping habits are on the rise, there’s certainly a method to the madness, as global consumers are also using digital tools to monitor their spending and manage their finances.
Mobile devices may not be critical to survival, but a majority of consumers around the world can’t imagine life without them. And now, they’re transforming the world of commerce.