People First: A User-Centric Hybrid Online Audience Measurement Model | Nielsen
As with any media measurement methodology, hybrid online audience measurement calculations are only as good as the input data quality. Hybrid online audience measurement goes beyond a single metric to forecast online audiences more accurately by drawing on multiple data sources. The open question...
Newswire | Report: Women of Tomorrow | Nielsen
Women around the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics, creating a massive opportunity for marketers to better connect them with the products they buy, the media they engage with and the technologies they use to do so. For a new...
Newswire | Digital and Very Social: American Women and Technology Adoption | Nielsen
Jackie Bergeron, VP, Local Audience Insights While men have historically been considered the earliest adopters and heaviest consumers of new technology, this perception does not tell the whole story. At the recent International Women’s Media Foundation (IWMF), Sabrina Crow, SVP & Managing...