Insights

COVID-19 Intelligence Roundup

The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?

The Million Dollar Fine

If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and...

Canada Music Mid-Year Report 2019

On-demand streaming continue to super-charge the Canadian music industry, as the first half of 2019 saw a six-month record of more than 43 billion on-demand streams. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, Shawn Mendes BTS and Bad Bunny...