The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we’ve seen this year will likely continue for the foreseeable...
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and...
On-demand streaming continue to super-charge the Canadian music industry, as the first half of 2019 saw a six-month record of more than 43 billion on-demand streams. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, Shawn Mendes BTS and Bad Bunny...
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.