Insights

Newswire | U.S. Store Brands Have Room to Grow | Nielsen

Todd Hale, Senior Vice President, Consumer & Shopper Insights, Nielsen There is no doubt that U.S. store brands benefited greatly from the Great Recession of 2008-2009. The quality of today’s store brand offerings coupled with more value-conscious consumers looking to stretch their dollars...

Newswire | May 2011: Top U.S. Web Brands | Nielsen

During May 2011 Google was the most visited website in the U.S. with 155 million unique visitors from home and work computers. The most visited sites among U.S. web users remained largely the same as the month before, while Apple switched positions with Wikipedia to become the 8th most visited...

Newswire | April 2011: Top U.S. Web Brands | Nielsen

Google was the most visited website in the U.S. during April 2011, with 150 million unique visitors from home and work computers. The most visited sites among U.S. web users remained the same as the month before, but Wikipedia leapfrogged Apple to become the 8th most visited site. While overall web...

March 2011: Top U.S. Web Brands | Nielsen

In the U.S., Google was the most popular website in March 2011, with 152 million unique visitors from home and work computers.  Among the 10 most popular web brands, Facebook led in average time spent on site by U.S. visitors.  During the month, Apple overtook Wikipedia as the 8th most popular...