In a recent analysis, 37% of digital campaign ads in Canada didn’t resonate with their audience. In other words, more than one in three campaigns failed to drive any brand lift in consumer awareness, favorability or intent among consumers who saw them. Why is that?
Mobile is quickly becoming a strong factor in many ad campaigns, and as digital technology becomes more ubiquitous, it’s critical that marketers know if this medium is helping them connect with on-the-go consumers. So how are they faring in their efforts?
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
Consumer brands are turning to online video and social media marketing to connect with consumers online; do these tactics really impact purchase intent?