No Crystal Ball Required: What Data Tells Us About the Future of Esports
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
While The Industry Waits For Perfection, Monetizable Metrics Wait For No One
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
How Valuable are Sponsorship Deals and Brand Activations When Applying for Esports Franchise League Slots?
When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.
Homegrown Talent Helps Boost on-demand Audio Streaming by 87%
In Canada, an 87% year-over-year increase in audio on-demand streaming has helped alleviate a 17% decrease in album sales and 20% decrease in digital track sales.
Canada Music Mid-Year Report 2017
It’s been an action-packed first half of the year for music in Canada, with records broken and chart history made. A significant streaming milestone was also reached in April, when weekly on-demand audio streaming surpassed 700 million.
Losing A Legend: How Leonard Cohen Fans Pay Tribute
The recent passing of singer-songwriter Leonard Cohen highlights the impact that the passing of an artist can have on music sales and streaming. Canadian fans paid tribute to Cohen not only by consuming music from across his catalogue, but by engaging with music from related artists’ repertoires...
The Increasingly Connected Canadian Home
“Smart” technologies—including televisions, refrigerators, home security systems and more—can be found in different rooms in homes today. To better understand Canadian consumers’ level of familiarity with these technologies, Nielsen's Connected Home report segmented consumers into four...
Canuck Cowboys: A Look at Country Music Fans in Canada
Canada has developed a strong roster of successful homegrown country music talent, and those artists have likely helped the genre maintain its large, loyal fan base in an era of ever-fragmenting tastes. In fact, about one in five Canadian music listeners say they often tune in to country.
Driving Social Change and Awareness Through Para-Sports
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first...