Fans are changing the game
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
Consumer behavior shifts and new experiences are broadening fan engagement
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.
The Changing Value of Sponsorship: 2021 Sports Marketing Trends
Learn how sports sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
As Media Options Increase, Radio and Podcasts are Go-To Music Sources for Consumers in Canada
While radio—traditional, streaming and satellite—continues to hold its own for music listening across Canada, there’s no denying the growth of podcast listening as well. Across the general population, 33% of consumers say they listen to more podcast content than they did a year ago. Among...
Canada Music Mid-Year Report 2019
On-demand streaming continue to super-charge the Canadian music industry, as the first half of 2019 saw a six-month record of more than 43 billion on-demand streams. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, Shawn Mendes BTS and Bad Bunny...
Women’s Football 2019
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
Esports Playbook for Brands
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Total Album Equivalent Audio Consumption in Canada Increases 21% in 2018
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption up 21% over 2017, driven by a 47% increase in on-demand audio song streams compared to last year.