Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? Effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.
Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Industry and Services sector, driven by...
Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year. This quarter's growth likely reflects Asia Pacific's expanding powerhouse ad market. As this market continues to gain momentum, Nielsen will be watching to see if the global advertising market...