Newswire | Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media | Nielsen
Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media.
Newswire | Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen
Consumer trust in online, social and mobile advertising grows according to Nielsen.
Newswire | 2011 Closed with 7.3 Percent Increase in Global Advertising Spend | Nielsen
After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.
Global Ad Spend Rises 5.7% for Q2 2011 | Nielsen
Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse...
Newswire | Global Ad Spend Up 8.8% in Q1 2011 as Advertisers Increase TV Spend | Nielsen
Global advertising rose 8.8 percent year-on-year in Q1 to total USD 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television...