While radio—traditional, streaming and satellite—continues to hold its own for music listening across Canada, there’s no denying the growth of podcast listening as well. Across the general population, 33% of consumers say they listen to more podcast content than they did a year ago. Among...
For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
Live music is one of the biggest entertainment draws in Canada, and it’s growing in popularity. Fans don’t just show up, though. They make plans months and weeks ahead of events, engage with on-site brand activations, interact with other event-goers, share their live music and festival...
While 'over the air' AM/FM radio still dominates how Canadians discover new music, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations.
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.