While radio—traditional, streaming and satellite—continues to hold its own for music listening across Canada, there’s no denying the growth of podcast listening as well. Across the general population, 33% of consumers say they listen to more podcast content than they did a year ago. Among...
Millennials today are a growing opportunity for the Canadian fast-moving consumer goods (FMCG) industry. The bulk of Millennial consumers are not yet the key decision makers in their homes. However, this is poised to change as they grow in their careers and move into their own homes.
For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
Millennials are quite literally the future, but for brands and marketers looking to reach them, understanding and harnessing their purchasing power can be a daunting task. It all starts with getting to know who these consumers are and what they’re looking for.
As Millennials age and progress in their careers, more households will be led by this dynamic consumer group, and their purchasing power will grow with them. Across generations in Canada, Millennials are the most financially optimistic, with 28% stating they are better off financially today than...
Planning ahead requires careful thought into understanding the new paths-to-purchase. Digital disruption and seismic population shifts are upon us, and Millennials are at the helm of these changes.
Whether they’ve been infused with an early dose of the holiday spirit or trying to beat the throngs of holiday shoppers, 26% of consumers across North America said they had already started buying gifts for their loved ones in September.
Live music is one of the biggest entertainment draws in Canada, and it’s growing in popularity. Fans don’t just show up, though. They make plans months and weeks ahead of events, engage with on-site brand activations, interact with other event-goers, share their live music and festival...
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.