Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Speak Up—The Media Industry Is Listening
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...
Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
Global Interest in Women’s Sports is On the Rise
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
Female Connected Consumers in Canada
In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?
The Brands Canadians Love: Men Versus Women
Competition for consumers is growing with thousands of new products hitting the shelves every year to try and win shopping dollars. Manufacturers and retailers can benefit from knowing who is buying and how they are spending their allotted budgets.
As More Men Push Shopping Carts, Are Brands and Retailers Adapting?
Between 2004 and 2011, cooking moved to seventh from 12th on a list of men’s top interests, according to a recent study by the Private Label Manufacturers Association (PLMA). That puts cooking ahead of politics and reading and right below cars. And another PLMA study found that 47 percent of men...
Let’s Talk About Sex—That is, the Sexes’ Different Points of View
While the notion of gender equality—the view that men and women deserve equal treatment—should be a universal human right, the majority of us around the world don’t actually believe that the sexes are treated the same. And when making financial, technological and retail decisions, men and...
Keeping Up with Working Moms
We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do...