Insights

Female Connected Consumers in Canada

In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?

The Brands Canadians Love: Men Versus Women

Competition for consumers is growing with thousands of new products hitting the shelves every year to try and win shopping dollars. Manufacturers and retailers can benefit from knowing who is buying and how they are spending their allotted budgets.

As More Men Push Shopping Carts, Are Brands and Retailers Adapting?

Between 2004 and 2011, cooking moved to seventh from 12th on a list of men’s top interests, according to a recent study by the Private Label Manufacturers Association (PLMA). That puts cooking ahead of politics and reading and right below cars. And another PLMA study found that 47 percent of men...

Keeping Up with Working Moms

We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do...