Understanding these big megatrends that will impact your future growth in the coming decade is imperative to your ability to win in this competitive FMCG market.
As more players enter the FMCG e-commerce space, which categories are Swiss consumers buying increasingly online? And what can you do today to prepare for your future e-commerce customers of tomorrow?
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
Though sustainability and climate change have been in the media and on people’s minds for a number of years, we’re really seeing now how these issues are influencing the way consumers make everyday decisions.
Shopper behaviour is changing at an unprecedented rate due to the immense level of disruption to the retail landscape. Watch the webinar playback where Sue Temple, Dolly Jitani and Simon Christofi explore shopper trends in more than 60 markets.
Around the world, today’s consumers are increasingly disloyal—they’re cheating on their favorite brands and searching out what’s “new.” But brands and retailers that can provide a more personalized experience have the opportunity to win over loyal consumers.
With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Images of crisp clean water trickling down through the Alps reinforce classic visions of Swiss water quality — with some believing that you can drink right from the local rivers.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.