Insights

Content Type

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Sponsorship as a sales driver

In times of increasing sales and ROI pressure, a recurring challenge centres on how brands demonstrate ROI through existing sponsorship involvements. For the first time, Nielsen offers a unique service in Switzerland that meets this need.