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Trends in E-Commerce: Switzerland

Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will...

Consumer Confidence in Switzerland at 99 Points

Consumer confidence remains quite strong in Switzerland, one index point away from 100. Confidence contracted, however, from the first quarter, where it was measured at 104 points. Currently, Switzerland’s confidence level is 12 points above the European average of 87.

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

Shopper Trends

Our annual Shopper Trends study provides a comprehensive overview of trends in the FMCG market and a detailed analysis of shopping patterns, attitudes and behaviors in Switzerland.

E-Commerce Report Q1 2018

What is the consumer’s online shopping behavior? What are the key reasons/barriers for going online? How do retailers position themselves? The E-Commerce Report answers these and other questions.