With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
While sales in traditional retail trade in Switzerland stagnated, "On The Go" shop formats continue to grow. Retailers have already recognized this potential and are responding to it with an increasing number of convenience stores.
Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will...
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Nielsen's quarterly report Quarter by Numbers provides you with the information you need to understand what's going on in key markets today to understand tomorrow's potential growth opportunities.
Consumer confidence remains quite strong in Switzerland, one index point away from 100. Confidence contracted, however, from the first quarter, where it was measured at 104 points. Currently, Switzerland’s confidence level is 12 points above the European average of 87.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
The retail trade in Switzerland is growing slightly: consumers spent CHF 33 billion on their purchases in 2017. Find out the latest trends from our new "Nielsen Consumers" app.
Our annual Shopper Trends study provides a comprehensive overview of trends in the FMCG market and a detailed analysis of shopping patterns, attitudes and behaviors in Switzerland.
What is the consumer’s online shopping behavior? What are the key reasons/barriers for going online? How do retailers position themselves? The E-Commerce Report answers these and other questions.
Consumer confidence in Switzerland increased in the first quarter of 2018 compared to the fourth quarter of 2017. This is shown by the Consumer Confidence Index, which stood at 104 index points in the first quarter of 2018. Consumer confidence has thus increased by five index points compared to the...