Insights

Content Type

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?

Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.

Evolution of Hard Discounters in Europe

Rapidly changing customer needs are forcing food retailers across Europe to adapt continuously. The focus is on the growth of e-commerce, the transformation of large retail spaces and, in particular, the race of discounters.

The Price is Right

While in 2013 only 44% of Swiss consumers stated that they knew the prices of the products they needed for their daily needs, 4 years later in 2017 this figure had risen to 52%.