When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Understanding these big megatrends that will impact your future growth in the coming decade is imperative to your ability to win in this competitive FMCG market.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
105 points: The current consumer confidence index for the first quarter of 2019 jumped six points from the previous quarter (Q4 2018). In a European comparison, however, Switzerland is in sixth place.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.3% in Q4 2018, relatively lesser as compared to +3.8% in Q3 2018.
Rapidly changing customer needs are forcing food retailers across Europe to adapt continuously. The focus is on the growth of e-commerce, the transformation of large retail spaces and, in particular, the race of discounters.
Swiss consumer confidence jumped seven points to 106 in the third quarter, a reflection of a booming economy and a strong job market. Currently, Switzerland’s confidence level is 18 points above the European average of 87.
FMCG (nominal turnover) growth in Europe improved to +3.7% in the third quarter of 2018, despite a slowdown in GDP in the euro area, driven by stable consumer confidence and continued moderate inflation.