Newswire | For Many U.S. Consumers, Every Day is Earth Day | Nielsen
In a challenging economic climate, where consumers continue to redefine value, environmental concerns are increasingly becoming a factor in purchase decisions.
Newswire | The Teen Transition: Adolescents of Today, Adults of Tomorrow | Nielsen
Teens have serious purchase potential - as platforms become more pervasive increased access & connectivity will affect the consumption behaviors of teens & young adults.
Webinar: Boomers - Marketers Most Valuable Generation
In 5 years, 50 percent of the U.S. population will be 50+. Despite numbers of 80 million strong, they have been unaddressed by many marketers and advertisers since aging out of the popular 18-49 group. Why have some brands passed them by? What are others doing successfully for a group that is...
U.S. Women Control the Purse Strings
Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing power varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. Fleishman-Hillard Inc. estimates that women will...
10 Things to Know About Today’s Female Consumer
Think you know a thing or two about women? They’re dynamic consumers and worth paying attention to. Here are a few reasons why. ESPN’s “NFL Regular Season” was the top cable TV program among American women age 21-24 in November 2012. Eighty-nine percent of women in developing countries have...
Does Gender Matter?
(Editor’s note: We updated this article Oct. 21, 2013) Women Browse, Men Are on a Mission Men are goal-oriented shoppers. They’re on a mission, and they shop to win or to complete a goal. Men are also inclined to pay a higher price. Conversely, women are more likely to shop around and look...
Newswire | Asia-Pacific Consumer Confidence in Q4 2012 Was Stronger in Developing Markets Than Developed Ones | Nielsen
Nielsen Global Survey of Consumer Confidence and Spending Intentions. - Asia-Pacific region reported the highest consumer confidence score compared to the other regions.
Newswire | Recognizing Uncommon Impact to Celebrate Black History Month | Nielsen
In honor of Black History Month, Nielsen recognizes the contributions of black inventors, athletes, businesses and pioneers across several industries as well as the impact they've had on society.
Newswire | U.S. LGBT Households Make 16% More Shopping Trips than the U.S. Average | Nielsen
American same-sex partnered households have significant spending power. In fact, same-sex partnered households make 16 percent more shopping trips than the average U.S. household each year.
Reports and Insights | State of the LGBT Consumer: What Lesbian, Gay, Bisexual and Transgender Households Buy | Nielsen
The buying power of same-sex partnered households is significant when compared to the average U.S. household, which offers considerable opportunities to manufacturers and retailers that are able to satisfy the need states of these consumers. Nielsen information measuring the shopping trips and...