China’s Consumer Trend Index remained at a high level of 115 points in the second quarter this year, similar to that of the last quarter, according to the latest report prepared by global performance management company Nielsen.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.