This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.
From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and...
While the book industry is no stranger to change, the written word remains popular. In 2013, physical book sales stayed strong, with print book consumption only declining slightly from the year before. And while e-book growth slowed and the market has now matured, the innovation is far from over.