As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have...
As we watch this situation unfold and get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products, environments and consumption, coupled with the recognition of how important this will be to communicate to consumers for the foreseeable...
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.