Insights

The Realities Of Egypt's Retail Landscape

While consumer spending is on the rise, are manufacturers and retailers using their sales strategies to effectively reach these shoppers? In a recent event in Egypt attended by clients across several categories, Nielsen leaders from around the world showcased where sales strategies in the Egyptian...

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Three Truths of Marketing Online in Egypt

As the online landscape broadens, it's clear that businesses looking to grow will to include digital channels right alongside their brick-and-mortar operations to keep pace.