While consumer spending is on the rise, are manufacturers and retailers using their sales strategies to effectively reach these shoppers? In a recent event in Egypt attended by clients across several categories, Nielsen leaders from around the world showcased where sales strategies in the Egyptian...
Key takeaways from 250+ Marketing Mix studies in Middle East & Africa
With the extreme change in economy over the past year, due to the aftermaths of the Egyptian pound flotation, consumers have dramatically shifted their behavior.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Consumer confidence showed a downward trend in Q1 2016 in some countries that are reliant on oil production. In particular, confidence in the UAE and Saudi Arabia remained above the optimism baseline, but declined from the previous quarter.
As the online landscape broadens, it's clear that businesses looking to grow will to include digital channels right alongside their brick-and-mortar operations to keep pace.
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
The Middle East/Africa region registered a one-point increase in Nielsen’s latest first-quarter global consumer confidence results with an index score of 96. Three of five countries measured in the region also showed confidence increases.