Consumer confidence levels rose in 20 of 29 European
Choice is a significant contributor to the growing fragmentation in the media market, as well as an unprecedented availability of consumer data. Consumers now have myriad platform, device, viewing occasion and product choices, and they’ve baked most of these choices into their everyday lives....
Adrian Sanger, lead of Nielsen's global Shopper Practice, discusses how mobile technology has helped to advance research techniques in recent years.
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
Nielsen announces the UK rollout of Nielsen Online Brand Effect – a measurement and optimisation solution which allows advertisers, agencies and publishers to evaluate the resonance of their online campaigns with audiences in real time.
An infographic highlighting some key Nielsen firsts and innovations to have benefited our clients and the industries we serve.
Nielsen explains why measuring people is still the only way to understand how audiences consume media across multiple digital platforms and devices.
A large increase in TV and press advertising spend resulted in a strong finish to 2012 for the UK’s leading supermarkets.
In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...
Nearly one in four (24%) Britons felt positive about their job prospects in Q2 2013, the highest level since Q1 2008 (34%) - according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.