70% of TV ad spend is wasted. Nielsen outlines the five actions needed to make every pound of TV ad spend investment count - in real time.
The early May bank holiday and accompanying good weather were enough to offset a lacklustre middle part of the month for food and drink sales at the UK’s leading supermarkets, according to the latest retailer performance figures released today by Nielsen.
The use of functional apps, which for example allow consumers to make purchases or conduct banking transactions, is growing faster among UK Android smartph
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike...
Europe reported a stark reversal of consumer confidence performance in Q1 compared with Q4 2012. At the end of last year, consumer confidence fell in 20 of 29 European markets. In Q1, the opposite trend was reported as consumer confidence rose in 18 of 29 markets.
Sales volumes decline compared to last summer with the London 2012 Olympics.
Consumer confidence levels rose in 20 of 29 European
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however,...