Advertisers continue to view radio as a valuable media type, as radio in Norway has maintained strong listenership. Well into 2021, how can advertisers seize the opportunities?
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?