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Consumers More Likely to Buy New Products from Familiar Brands | Nielsen

Nearly Two-Thirds of Global Survey Respondents Wait for New Products To Be Proven Before Purchasing CONTACT: Jennifer Frighetto,, 847.605.5686Elizabeth Wolf,, 646.654.5825 NEW YORK – JANUARY 22, 2013 – Sixty percent of global consumers...

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Europe:Samantha Rovatti

Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford