Insights

Global Generational Lifestyles

Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.

A Battle of the Sexes Plays Out in Shopping Aisles

There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men. So is the gender...

Consumers’ Golden Years Offer Golden Opportunities Worldwide

Around the globe, aging consumers’ needs are not being fully met. This missed opportunity for retailers, manufacturers and service providers could prove costly, as 2 billion consumers will be 60 years or older by 2050, according to the World Health Organization. In any language, that’s 1 in 5...

The Age Gap

The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.

Getting to Know the Growing Middle Classes Around the Globe

Globally, the middle class is growing rapidly. Over the next 20 years, 3 billion people are on track to join the middle class in growth markets, placing 5 billion of the world’s 8 billion people into this group. And with their new found wealth, these new middle class consumers will be using the...