Insights

Video on Demand

Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.

Two Words for Marketers under Economic Uncertainty: Be Innovative

Marketers and advertisers in Hong Kong are becoming more cautious as they are more concerned about global and local economy performances, where 29% of advertisers planned on increasing advertising spend in 2016, a 7-percentage-point decrease compared to last year. So, how to win the game?

Global Trust in Advertising – 2015

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.

Digital Natives Feel Right At Home With Online Grocery Shopping

While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping...

A Record-Setting February, and Not Just for Snowfall

Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...