The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Home grown retailer-and-etailer Homeplus gets to know the omni-channel consumer to enjoy double-digit growth and stay ahead of the curve.
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
Confronted by more digital and discerning consumers, Citibank responded by going back to the basics – focusing on product features that consumers valued – to keep them loyal.
Find out how home grown retailer NTUC Fairprice stays relevant and clued in on what consumers want, with consumer insight.
Discover how by keeping a keen eye on its distribution strategy and competitors, Nestlé, the health and wellness brand on every Filipino’s breakfast table successfully grows with the consumer.
In the first quarter of this year, India (with an index of 134) and Indonesia (117) were bright spots for consumer confidence among growth markets in the Asia-Pacific region, up three and two points, respectively, from the previous quarter.