Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Home grown retailer-and-etailer Homeplus gets to know the omni-channel consumer to enjoy double-digit growth and stay ahead of the curve.
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
Confronted by more digital and discerning consumers, Citibank responded by going back to the basics – focusing on product features that consumers valued – to keep them loyal.
Find out how home grown retailer NTUC Fairprice stays relevant and clued in on what consumers want, with consumer insight.
Discover how by keeping a keen eye on its distribution strategy and competitors, Nestlé, the health and wellness brand on every Filipino’s breakfast table successfully grows with the consumer.
In the first quarter of this year, India (with an index of 134) and Indonesia (117) were bright spots for consumer confidence among growth markets in the Asia-Pacific region, up three and two points, respectively, from the previous quarter.
Third-quarter consumer confidence declined in eight of 14 countries in the Asia-Pacific region for an overall score of 106, a regional decline of one index point from the previous quarter. Australia and South Korea each showed the biggest quarterly confidence increases in the region, while...
In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.