The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
How to Reach, Engage and Measure Today’s Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.
Will the Ad Industry Move To A Sales Guarantee?
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
The Rise and Rise Again of Private Label
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
Mobile Gains Ground in Digital Ad Campaigns Across Southeast Asia
The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...
TV TERKONEKSI INTERNET MENJANGKAU HAMPIR 60% POPULASI TV DI RUMAH TANGGA AMERIKA
Menurut Laporan Pemirsa Total Q2 2017 Nielsen, 58,7% TV rumah di A.S. sekarang memiliki setidaknya satu perangkat berkemampuan internet yang dapat streaming ke TV.
STREAMER THINGS: INTERNET-ENABLED TV CONNECTED DEVICES FOUND IN NEARLY 60 PERCENT OF U.S TV HOMES
According to Nielsen’s Q2 2017 Total Audience Report, 58.7% of TV homes in the U.S. now own at least one internet-enabled device capable of streaming to a TV set.
Attribution Modeling: The Pathway to Greater Marketing ROI
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.
Perspectives: Lessons from the Auto Show – for All Marketers
How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.