Insights

The importance of maintaining a cross-media ad strategy through a crisis

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...

deep dive on indonesia women consumers

Women Consumers are Willing to Buy More to Look Beautiful Household Online Shopping for Groceries Among Women Consumers Grew 34% Women are Slightly More Loyal to Financial Product Brands Than Men Globally, women are increasingly more optimistic (+11%) in Q1 2019 than four years ago (Q1 2015)....

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.