Featured Insights
Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
CTV Has Expanded the Commercial Opportunities in the TV Landscape
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
Tracking the Evolution of Global TV Viewing
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
The state of global media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.