Insights

The Future of Snacking

Our changing lifestyles continuously influence the way we eat. Today, more than ever, we eat what we want, when we want. Although, three square meals a day has been the standard pattern for decades this traditional view of eating has eroded over the years.

What We Need to Talk About When We Talk About Connected TV

With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

A Look at the 21st Century CMO

There has never been a more dynamic and challenging time to be a marketer. Since the advent of the internet, fueled by available high-speed access and ignited by the proliferation of powerful new devices, marketers have more access to consumers than ever before.

The Six-Point Checklist for Successful DMP Engagement

The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across...

Driverless Cars Collide with Retail

Saying that driverless cars will have a huge impact on the automotive industry in the next decade is a truism. Saying that driverless cars could also have an equal impact on retail, however, is not.