Press Releases
Nielsen Global Connect Welcomes Jacqueline Woods As Chief Marketing Officer
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Nielsen Launches Influencer Campaign Measurement Solution
Nielsen today announces the launch of Nielsen Influencer Brand Effect, a new measurement solution to help advertisers evaluate the effectiveness of their influencer marketing.
Nielsen launches independent podcast advertising effectiveness solution in the U.K.
Nielsen today announces the launch of a new measurement tool to evaluate the effectiveness of advertising in podcasts.
Nielsen Launches Global Measurement for YouTube Mobile App
Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
New Nielsen bases service pressure tests the retail readiness of new product launches
This week, Nielsen BASES announced the launch of Retail Ready, a new service for packaged goods manufacturers of all sizes, aimed to help companies win retail distribution for new products.
‘Healthy junk’ food gains popularity in Irish Market and Irish shoppers want retailers to educate on sustainability
New Nielsen data released today uncovers several trends in the retail sector in Ireland, including sales growth of healthy versions of ‘junk’ food. The research also indicates that Irish millennials are far behind other demographics in terms of awareness of sustainability issues, despite...
David Kenny Signs LEAD Network CEO Pledge to Advance Women at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Global Consumers are Bullish About Their Financial Security
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Yellow Vest Protests in France Continue to Impact Supermarket Sales; Demand for Delivery Is On the Rise
In France, “Yellow Vest” protests sparked by economic concerns continue to hit retail sales. The most recent demonstrations on Saturday, Dec. 8, 2018, resulted in an average 16% drop in the sales of consumer goods across the country compared to previous Saturdays.
Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
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For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact:
corporatepressinquiries@nielsen.com
For pressenquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Global Communications representative below:
UK / Ireland: Alison Lock
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford