The Mobile Consumer: A Global Snapshot, and found that while mobile usage differs significantly by market and demographic groups around the world.
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets; In India, the overwhelming majority mobile owners still only carry one device, much like in the US.
Pay-As-You-Phone: How Global Consumers Pay for Mobile; consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen.
Digital Influence: How the Internet Affects New Product Purchase Decisions
Japan and the U.K. are two of the most highly mobile cultures, yet usage in each is unique to their market; smartphone ownership is notably more prevalent in UK.
Smartphone use in India is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected.
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
According to Nielsen’s quarterly Global AdView Pulse report. advertisers continue to spend the most on television ads, Internet and cinema ad spend.
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.