For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a...
The Oscars 2015 created more online buzz in India than the Filmfares 2015 across public domain blogs and social media platforms.
The popularity and engagement of Online Card Games among Indian Smartphone users has been analysed over months and here are some of the insights on growth and drivers based on usage data.
Rarely do we come across a market that’s growing 89 percent year-on-year. But smartphone growth in urban India has taken off and it looks like the sky is the limit.
Mobile devices are transforming how consumers around the world are engaging with media and staying in touch with one another. And as device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected...
Nielsen Top 10 Education and Top 10 Careers Web Brands by Unique Audience.
Nielsen Advertising and Audiences report, - online video subscription services have made waves and viewers want entertainment options.