Global Trust in Advertising – 2015

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.

The Art Of Effective Advertising

Ask any marketer today what his or her primary challenge is and the answer you’re likely to get is “how do I maximize the impact of my advertising campaign?” Here’s a look at the ‘3C framework’ of context, content and consumer that shows how reaction (outcomes) to ads can be amplified...

What Women Want (On Their Smartphones)

Today, the average Indian spends over two-and-a-half hours a day on their smartphones. Take a look at what men and women actually do on their devices and what the key differences are in terms of usage habits.

The Rule of Five: Less Can Be More...

With airtime getting costlier and digital platforms offering cheaper marketing alternatives, how can the marketer maximize returns on TV media spends? We relook the way television advertising has traditionally been carried out and identify the five key characteristics of successful TV campaigns....

The ‘3C Framework’ For Effective Marketing

Advertising creativity versus advertising effectiveness has been the perennial contest for brand marketers. In the world of marketing, creativity needs to convert into sales, but do brands succeed in making their advertising campaigns as effective as they should be?

Live TV + Social Media = Engaged Viewers

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.

Global Adview Pulse Lite, Q3 2014

After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.

Seven Steps To Unlocking Marketing Effectiveness

Marketers across India spend over $5 billion each year, but it’s estimated that up to 30 percent misses its mark – that’s $1.5 billion in wasted marketing spend each year! Here’s a seven-step framework that would help determine a marketer’s choice of media, timing of exposure, and the...