Insights

Asia Pacific Social Media Trends

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social...

Understanding the Value of a Social Media Impression

A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand...