Insights

Newswire | Report: The Diverse People of Africa | Nielsen

With over one billion consumers—a number growing faster than that of any other continent—Africa boasts a wealth of potential. With young and quickly growing populations paired with a rising gross domestic product (GDP) that has grown faster than that of the rest of the world every year since...

The Evolution of Circulars: From Print to Digital, Q4 2011

It happens thousands of times every day in stores across America. A shopper walks in, grabs a cart and reaches for the store circular to find out what’s on sale. The ongoing consumer love affairwith the store circular continues unabated in the digital age—with an electronic twist. A whole new...

Shopping and Saving Strategies Around the World

Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority. Fully 61 percent of global online consumers rated “good value” over “low price” (58%) as the...