Insights

Webinar: State of Social Media 2011

In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. As the social media landscape continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how...

State of the Media: Social Media Report Q3 | Nielsen

Social media’s popularity continues to grow, connecting people with just about everything they watch and buy. The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off. The value of the time consumers spend online and...

Integrating Social Media into the Marketing Mix

As social networking websites attract millions of unique users – many of whom spend hours online daily – CPG marketers are challenged to decide how best to tap into these communities to cultivate awareness of their brands, products and services. More important is leveraging that awareness and...

Asia Pacific Social Media Trends

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social...