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Historical U.S. TV Ratings Olympics Opening Ceremonies

1 minute read | August 2008

The opening ceremonies for the 1996 Summer Olympics in Atlanta drew the largest U.S. television audience (39.7 million viewers) of any recent Summer Games.

In comparison, the broadcast of the most recent Summer Olympics opening ceremonies — Athens, 2004 — drew 25.3 million U.S. viewers.

DATE / TIMEYEAR / LOCATIONNETWORKVIEWERS (P2+)
25 July / 8pm – 12am1992 / BarcelonaNBC21,609,000
19 July / 8pm – 12:45am1996 / AtlantaNBC39,767,000
15 Sept. / 8pm – 11:36pm2000 / SydneyNBC27,275,000
13 Aug. / 8pm – 11:49pm2004 / AthensNBC25,384,000
Source: The Nielsen Company

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