The 2022 ROI Report

We reveal what drives returns, how to measure them and how to improve on the metrics you already have. Get a report tailored to your role below.


Grow ROI to grow your brand

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Boost ROI to retain and grow clients

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Media Sellers

Demonstrate ROI to win business

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Hey advertisers,

Did you know that most channels don’t perform across the full marketing funnel? We dig into that and other topics, including:

  • How much to spend on media
  • Which new channels deliver
  • What audience metrics indicate about sales

Only 36% of channels deliver on both revenue and brand goals

A chart represent that only 36% of channels deliver on both revenue and brand goals

Hey agencies,

Did you know that getting a higher ad budget can help your client get a higher ROI? Learn why, and get more insights like:

  • Which channels pair best with your client’s goals
  • How you can measure the impact of emerging media
  • How targeting improvements can boost returns