Insights

Content Type

A Guide To Winning In Store In 2021

Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Shop-Shifting

In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Webinar: A Tale of Two Shoppers

While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...