Insights

Content Type

The Game Has Changed

To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.

The Mobile Consumer Report

Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...

The Paid Social Media Advertising Report 2013

Social media has grown exponentially. One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs. Accordingly, marketers are flocking to the medium. Whereas their customers are adopting the medium with purpose, marketers...

Every Breakthrough Product Needs An Audience

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...

State of the Media: 2012 Year in Sports

Led by the success of the London 2012 Olympic Games, Nielsen’s State of the Media: 2012 Year in Sports report is a compilation of media highlights, advertiser trends and consumer insights across leading sports properties.