Insights

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Moving On Up: 3Q Industry and Services’ Ad Budgets Rise Globally

Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Industry and Services sector, driven by...

33.3 Million Tune in to Watch Pres. Obama’s State of the Union Address

On Tuesday, Jan. 28, 2014 President Barack Obama delivered his second State of the Union address of his second term in office. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 33,299,172...

Keeping Up with Working Moms

We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do...

An Audio Playbook for the Big Game

By kickoff time on Sunday, football fans and casual observers everywhere will be settling in to watch or listen to what is an unrivaled broadcasting spectacle in American sporting culture. Yet for as widely appealing as the Super Bowl has become, there’s still nothing quite like the connection...

Man and Mobile Device: New “Besties” and Growing Fonder

Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device. Nationally, more than one-third of homes have tablets, and more than...

Nielsen “Kicks Off” Super Bowl Advertiser Hall of Fame

Super Bowl ads—undoubtedly in a class all their own—are roughly 40 percent more memorable than the average commercial, according to Nielsen TV Brand Effect. This, combined with the Super Bowl’s massive reach and high program engagement that has increased over the past five years, are just...