Insights

Content Type

The Future of Grocery

Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.

We Are What We Eat

Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.

Nielsen TV: On the Hunt for Super Consumers

Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they’ve been upgraded to “super consumer” status by some researchers and industry observers who realize how meaningful this group can be to companies and brands. As the most...

How Small Businesses Can Scale the Big Data Barrier

Small businesses have typically had little to do with big data. That’s primarily because most owners have thought coping with it was too difficult, too expensive and just plain intimidating—notions that have generally sidelined the use of such information for anyone outside of the large...