The Rise and Rise Again of Private Label
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
How Shoppers Look, Watch and Listen for New Products
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
Super Bowl Wins with Super-Sized Wallets
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark. So when you take a step...
U.S. Entertainment Consumer Report
According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.
Marketers: Forget the Spending Plan, Focus on Your Consumer
By Taddy Hall, Project Director, The Cambridge Group Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement. Their dedication to an...
A Nielsen Blueprint for Media Strategies in Africa
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
Webinar: Reinvigorate Your Customer Service with Social Care
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...