Insights

Guiding Light: Latinas Turn to Digital for Purchase Decisions

As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out of 10 Latinas are using online information to make decisions about buying products on the Web, three-fourths are using it to make...

The Full Twitter TV Picture Revealed

Over the past two years, the growth in Twitter activity around TV shows has been nothing short of remarkable. Tweets about live TV and the number of Twitter authors talking about TV programming are both increasing in double-digit fashion, steadily broadening the landscape at a record pace. And with...

Reaching Consumers Online: The New “Norm”al for Digital Ads

There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences. A new benchmark study from Nielsen provides much-needed context into online advertising...

“Binging” is the New Viewing for Over-The-Top Streamers

New streaming devices and services make it easy for consumers to watch as much as they want whenever they want. And according to Nielsen’s 2013 Over-the-Top Video Analysis, viewers are streaming video at a breakneck pace—demonstrating incredible binge appetites for programming available anytime...

Smartphone Switch: Three-Fourths of Recent Acquirers Chose Smartphones

Between June and August, 15 percent of smartphone owners said they recently acquired their handset (within the last three months), bringing smartphone penetration up to 64 percent of mobile phone owners in the U.S. And among recent acquirers, 80 percent percent chose smartphones as their mobile...

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...

Who’s Winning the U.S. Smartphone Market?

More consumers than ever are staying connected using smartphones, but which handsets are they choosing? The answers are as diverse as this still-growing segment, which accounted for 62 percent of mobile subscribers in the U.S. as of Q2 2013. The answers also vary depending on whether the tally is...

Today’s Forecast: Millions of Americans Check The Weather Online

Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically...