Insights

Global Ad Spend Grows 3.2% in 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth...

Why Word-of-Mouth is Loudest in Africa

Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...

How to Win With the Russian Shopper

By Maciej Przybysz, Vice President, Nielsen Russia and Northeast Europe Brands and marketers have considered the Russian consumer goods market a major growth opportunity for years, but they have yet to fully realize it. The opportunity remains slightly elusive, partly because of the unique shopping...