Insights

Case study: Quantifying the impact of TikTok advertising

With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and viewers in Middle East, North Africa (MENA). It has seen tremendous growth in audiences for engaging entertainment and inspirational content.

Agility is key for marketers amid the convergence of brand and acquisition

In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...

Fans are changing the game

This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.